[Images are purposively on low-res. I’d be delighted to show more in details if requested]
Working together with our stakeholders, I contributed to the creation of a storyboard to support the business towards the conceptualization of a holistic and personalized digital patient experience platform.
A service designer and myself supported the team to improve and validate the early concept of a digital healthcare solution to positively impact early detection of lung cancer patients in the US.
The ultimate goal of the project was to increase awareness and screening rates in the pre-diagnosis phase of lung cancer.
Walmart, Genentech and Roche were the key stakeholders working together for the success of this initiative.