[Images are purposively on lo-res. I’d be delighted to show in more detail my current tasks]
IDRO is about to launch the first wearable device that can measure lactate in real-time. The disruptive innovation behind this product opens up to new exciting scenarios in the sports domain. My role is to make sure we deliver a service thoughtful of its final users considering technical and business constraints.
Being part of this project since the early stage of the PLC allowed me to thoroughly participate in all stages of the design thinking process.
Empathise: One-on-one interviews with 24 exercise physiologists/professional athletes. Qualitative data analysis with MAXQDA.
Define: Customer journey mapping (current-state & future-state scenario). User persoane. Literature review.
Ideate: Competitive analysis to study and monitor similar solutions
Prototype: User flow diagrams (Miro). Interactive wireframes (Figma).
Test: Working on progress. Started some guerilla testing. Planning usability testing