Nicola’s Truck

Nicola’s Truck


Portfolio Description

This project and business model analysis was contained in the framework of the course Business Development Lab at the University of Twente. The course was focused on the methodology and development process necessary to assess whether particular business ideas and concepts are feasible prior to their launch onto the market. Throughout the entire process, the main focus was on creating and improving the business model in different stages.

  • Problem
    • Identification of customer needs
    • Qualitative market research
    • Iteration of lean canvas model
  • Cost & Revenues
    • Evaluation of feasibility
    • Revenue strategy
    • Discounted cash flow projection
  • Solution
    • Collection of products close to their sell-by date
    • Delivery to strategic collecting points
    • Online reservation and payment
    • Customised arrangements of products or pre-arranged boxes with suggested recipes
Portfolio Details